In his first interview since retaking the World Federation of Advertisers presidency, David Wheldon shares how he’ll be standing up for both the organization and the industry. After a long and ...

Elon Musk expands the lawsuit against the World Federation of Advertisers, accusing them of an advertising boycott of platform X. Among the defendants are the food giant Nestlé, Danish toy ...

Musk first filed this suit last August against the World Federation of Advertisers and the companies Unilever, Mars, CVS Health, and Orsted. In an amended complaint filed Saturday, he added Nestle ...

David Wheldon, Chief Brand Officer of global lottery and casual gaming developer Allwyn, has been named president of the World Federation of Advertisers. Wheldon, who previously served as WFA ...

Last year, X filed a federal antitrust lawsuit accusing the World Federation of Advertisers and some large brands of co-ordinating an illegal boycott of X. Read said: “The usage is ...

Marketers are more upbeat about the future of the CMO role, according to research by the World Federation of Advertisers (WFA ...

Just 10% of global marketers believe the CMO role won’t exist in a decade, down on 19% five years ago, according to WFA data.

This is reshaping advertising, creating a surge in demand for sustainable media strategies. For example, the World Federation of Advertisers (WFA) has created the Planet Pledge, inviting leading ...

Data from 2017 are WARC estimates, calculated by applying the World Federation of Advertisers' (WFA)* media inflation figures to historic cost per thousand (CPM) data. CPM data to 2016 have been ...