Just two months after ending its long-standing “Bags Fly Free” policy, the airline has announced when it will roll out assigned seating — a significant shift from its traditional boarding process. For decades, Southwest used a first-come, first-served system, along with free checked bags, that set it apart from its competitors.

Southwest Airlines' CEO told investors in a July 24 earnings call that the airline could eventually open its own lounges.

Southwest Airlines will debut its new assigned seating policy in January 2026, bringing an end to the airline's once signature process of open seating.

On a flight from Chicago to Washington, D.C., last November, the passenger said she was the only Black person seated in an exit row when she was asked to leave.

Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the carrier’s business model.

Southwest Airlines reported lower-than-expected quarterly profit and revenue on Wednesday, hurt by tepid demand from U.S. consumers for travel.

Southwest Airlines Implements Major Change to Signature Offering originally appeared on Parade. It’s the end of an era at Southwest Airlines.

Starting July 29, customers can begin booking tickets with seat assignments for flights departing January 27, 2026.

Starting July 24, 2025, Chase’s Southwest credit cards are adding new benefits but increasing their annual fees.