For those going through Bama Rush, the process starts months in advance. Some girls begin by obtaining a letter of ...

He noted that many people replied to his posts saying that they weren’t mad about the TikTok dances. But, he said, “I don’t ...

The rise of RushTok has led to a surge in demand for sorority rush consultants, with women paying top dollar for a chance at ...

Trends like Bama Rush and #RushTok are just a couple factors adding to the pressure of creating content for sororities' ...

Speaking exclusively with PEOPLE, Darnell, who rose to fame with her OOTDs and GRWMs during her freshman rush week, reflected ...

The new series premieres on Monday, Aug. 11. "Each hour-long episode follows two mother-daughter duos as they navigate the ...

Bama Rush has become a viral TikTok phenomenon as students like Kylan Darnell and Kaiden Kilpatrick share their sorority ...

I have seen girls get cut from houses they want — they end up leaving to go to a different school,” said #RushTok queen Kylan ...

From RushTok videos to pricey consultants, sorority recruitment is exploding on social media — and adding new costs for ...

Kylan Darnell, a University of Alabama sorority star, opened up about the emotional toll of Bama Rush and revealing what ...

If you're going through recruitment, here are some of the most common sorority rush mistakes PNMs make, and how to avoid them ...

Thousands of students will find out Aug. 17 which sorority has accepted them as Bid Day wraps up sorority rush week at UA's ...