For those going through Bama Rush, the process starts months in advance. Some girls begin by obtaining a letter of ...

He noted that many people replied to his posts saying that they weren’t mad about the TikTok dances. But, he said, “I don’t ...

The rise of RushTok has led to a surge in demand for sorority rush consultants, with women paying top dollar for a chance at ...

Kylan Darnell is a TikTok star known for documenting sorority recruitment, but she decided to step back from posting this ...

Experts weigh in on why they believe so many conservatives are fixated on this year's waves of white sorority rush videos.

From RushTok videos to pricey consultants, sorority recruitment is exploding on social media — and adding new costs for ...

MAGA Republicans often look for ways to troll liberals and progressives. The goal is to offend the left as much as possible, ...

Female shoppers are being pushed toward buy-now-pay-later services.

Before social media, before smartphones, and long before “college life” became a hashtag, fraternities shaped campus culture ...

Kylan Darnell became an overnight celebrity in the TikTok niche that documents the glitzy, ritualistic recruitment process ...