Looks like curiosity about AI may be boosting smartphone sales. Shipments of smartphones increased 1% year over year in the second quarter of 2025, despite tariff volatility and worldwide economic instability,

Global smartphone shipments increased 1% to 295.2 million units in the second quarter, despite tariff concerns and macroeconomic uncertainty, according to preliminary data from research firm IDC. Samsung shipped 58 million units in the quarter,

China's smartphone shipments decreased by 4% in the second quarter, according to IDC. Huawei led the market with an 18.1% share, followed by vivo, OPPO, and Xiaomi. Apple held a 13.9% share. The competitive landscape remains fierce as brands vie for dominance in the shrinking market.