Ad spend against news content is in decline across channels. Despite high audience interest, serious news stories are frequently unmonetised due to blunt keyword blocklists deployed by brands ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Credits Media agency: Boost Brand Accelerator Lima 3D Motion Designer: Christian Acuña Account Executive: Eda Seguín Art Director: Edwin De La Cruz / Sergio Márquez CEO: Luciana Olivares Copywriter & ...

Fear, driven by cultural shifts or global crises, can significantly impact how audiences perceive a brand's trustworthiness, relevance and value – brands that ignore these shifts risk losing ground to ...

The shopping habits of luxury consumers continue to evolve, with research suggesting that logos and overt status are becoming less important and that many buyers now prefer to “purchase memories” in ...

Provides an overview of the key datapoints that advertisers need to know about TikTok, spanning investment, consumption and performance insights. Global TikTok ad revenue forecast to reach $32.4bn, an ...

The race for profitable growth and value creation in Asia is more nuanced and difficult than ever. By adopting the Pace Principle, Asian marketers can manage the “twin paces” of growth and unlock ...

The author has researched hundreds of brands to understand entertainment and selected the top 20 brands, codifying their strategies and tactics, to create a set of 8 archetypes which offer a framework ...

Lego outperformed Barbie in last quarter of 2023 on Walmart. The toys and games digital commerce space was dominated by Mattel’s Barbie in 2023 in light of the release of the live action movie on the ...

Ahead of the EURO 2024, German football is in the middle of a crisis: The national team’s poor performance, poor results and the poor mood of the fans are crushing any euphoria about the first big ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...