To mark the Year of the Snake, Gucci delivers a heartwarming tale of connection. In a stylish short film, Ni Ni and Xiao Zhan ...

By making it easy for millions of small advertisers to buy CTV ads, these platforms will gain a larger pool of brands to ...

Aaron Goldman, CMO at Mediaocean, dives into how CTV will knock out linear in this year’s ad spend smackdown. Spoiler alert: ...

Technological innovation, shifting consumer behavior, and regulatory challenges will shape the marketing industry even more ...

I started to wonder whether it’s still a thing? Leaning into cliche, I pictured a healthier, more mindful Gen Z audience who ...

The pioneer of marketing in the sky is finding new fans by leaning into the blimp’s silly side. Its comms chief tells The ...

The future of marketing belongs to brands that can navigate stricter regulations and savvy consumers. Victoria Smith, head of ...

The vignette film is a long-standing tradition for the event, with this year’s being created by Forsman & Bodenfors.

While OpenAI’s new agent program, Operator, promises operational efficiencies and personalized marketing opportunities, it ...

On the advertiser’s side, AudioMatic DSP takes the guesswork out of campaigns, offering a one-stop solution for planning, ...

Ahead of a blockbuster summer of women’s sport, Sophie Marsh, women’s sport lead at Sport UNLIMITED (part of Accenture Song), ...

As we step into 2025, accessibility and inclusive design are non-negotiable in all aspects of marketing. Jonathan Hassell, ...