Radio accounts for anywhere from 47% of daily ad-supported audio time (among people 18-34) to 74% (among 35+), while podcasts ...
Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...
New Nielsen data reveals NZ’s top automotive advertisers investing $124M, with Nissan surging and 22% of Kiwis planning new ...
But with audiences spreading their time across linear TV, CTV, radio, smartphones, tablets and computers, how can advertisers ...
Engaging Black audiences: How brands impact, grow and win with inclusion. As Black consumers continue to be digital ...
Streaming is transforming media. Nielsen’s new ARTEY Awards recognize 2024’s most-watched streaming TV shows and movies.
Streaming accounts for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and YouTube each ...
Amazon reached a platform best 4.0% share of TV, as it benefited from hosting five NFL Thursday Night Football games, ...
NEW YORK – January 27, 2025 — Nielsen today announced the launch of the ARTEY Awards, an annual recognition and celebration ...
NEW YORK – January 21, 2025 – An estimated 24.6 million viewers tuned in on Monday, January 20, 2025 to watch the inauguration of Donald J. Trump as 47th president of the United States, according to ...
Nielsen, a global leader in audience measurement, data and analytics, and Cox Media Group (CMG) announced a multi-year ...
In November, viewers in Poland spent an average of 4 hours and 4 minutes in front of their TV screens, which is 20 minutes ...