Bigg Boss Season 18, over the course of four months, garnered 205+ million views across TV and Jio Cinema, with a total of ...

Zoya, from the House of Tata, has unveiled Reborn, a transcendent multimedia campaign film, created in collaboration with ...

Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata ...

The Maha Kumbh, known for being one of the largest spiritual congregations in the world, became the stage for an ...

Chrome DM, marked its entry into its 17 th year in grand style at a magical evening which saw stakeholders from across the ...

Programmatic advertising is rapidly gaining prominence in India, emerging as a cornerstone of digital ad spending. According ...

By 2026, digital media will contribute more than 61% of the total advertising spend in the Indian industry, the e4m-dentsu ...

In-cinema advertising remains a powerful but volatile player for the Indian AdEx. Its ability to deliver high-impact ...

The report also highlights that the online video segment will have a CAGR of 23% through 2026, surpassing social media (CAGR ...

The campaign shows how Prestige Homes makes every home a place where goodbyes are rare and happiness is a constant ...

As per the report, digital media has emerged as the largest contributor to advertising spends, accounting for 49% (Rs 49,251 ...

The inaugural edition of e4m CX India Awards was held at a star-studded ceremony in Mumbai on February 3. The awards brought ...