Publicis Groupe kept up the heat on rivals as it ended 2024 on a high, with its strongest quarter of the year in Q4, and ...

While major agencies and holding companies have floundered in their response to climate activists, a concerted communication strategy around carbon pricing could turn things around, says independent ...

As budgets shift from linear TV to streaming, Campaign explores how some agencies are devising new tools to reduce the ...

EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.

While major agencies and holding companies have floundered in their response to climate activists, a concerted communication ...

The annual parade of overpriced chocolates, cringe-worthy couple selfies and enough red hearts to make even Cupid gag is around the corner. Just when Ad Nut thought there was no escape, Cadbury 5 Star ...

Moving from Publicis to join Accenture Song in 2023, King's decision comes in the wake of a recent health experience.

Alongside Southgate, who is based in the UK and began his current assignment on February 3, the global leadership team ...

Amid a flood of internet micro-trends, brands can stand out by using data to offer genuine insights about their products to ...

Creative arm UltraSuperNew cleverly uses the Japanese concept of honne (inner feelings) versus tatemae (outward appearance) ...

With uncertainty looming over Chinese outbound brands that face steep tariffs in the US, Campaign asks brand experts how ...