Google’s year-old spam limit and Apple’s iOS are causing significant problems for email marketing. Can a four-year-old “update” tank performance? The answer ...

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What if the key to customer loyalty isn’t faster shipping or flashier ads but a cleverly timed stroll down memory lane? In 2025, a new wave in customer experience (CX) is gaining traction.

When it comes to surveys, standard rating scales often fail to predict actual behavior. People may say they are “extremely likely” to do something, but their actions tell a different story. Forcing ...

Yesterday, I saw Studio Ghibli’s “Princess Mononoke” in IMAX. It was probably the sixth time I’ve seen it, making it my third-most-watched Ghibli, behind “Spirited Away” and “My Neighbor Totoro.” So, ...

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In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

Please note that your conversations will be recorded. Only one-third of marketers and one-quarter of agencies feel proud of their creative work, according to a recent study, and many of them feel its ...

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. They provide me with summaries and extract insights that I either agree or disagree with. While ...

Imagine you’re sitting in a lunchtime webinar that promised “actionable” insights. Those insights are so “actionable” that you’re having trouble keeping your eyes open. Why? The topic isn’t all that ...

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AI is now an essential tool in media and marketing, yet its adoption remains inconsistent across the industry. While agencies and publishers are leading the charge, many brands are struggling to keep ...