In this Industry Snapshot, Imfluence's Mike Alnaji writes on the top learnings from 2024 that his team will adopt for the ...

In partnership with VML Dubai, Panadol tapped into the modern breakup trend: ending relationships over text for Valentine's Day.

Lamine Yamal and other top athletes come together in adidas' second installment of its global brand campaign 'You Got This'.

Rasha Mansour, Head of PR Proximity Markets at DET, discusses why it's important not to 'control the narrative' but co-create ...

With the new partnership, Elevision will enable advertisers to reach more than 1,000 businesses and 19,000 professionals ...

Complacency is the enemy of progress, and in 2025, proactive experimentation will be critical to staying ahead of the curve.

Becoming Social's Rawan Al Sayed shares how Instagram’s focus on short-form video and Instagram Edits are reshaping the ...

The Advertiser of the Year Award will be presented to Adidas EMC's Eugene Karasev at the Dubai Lynx Awards Ceremony on 9 April.

One of the most encouraging trends this year is the growing influence of women in artificial intelligence. While the tech ...

The Platformance 'Winning Ramadan' playbook provides brands with a 'how to win' approach that guides them from generating ...

The Marketing Society, in partnership with The Trade Desk and Campaign Middle East, held a round table for marketers to ...

OMD UAE’s Saleh Agha shares why advertisers must think like cultural anthropologists to win the trust and loyalty of ...