Oh, Taylor Swift, what are you up to now?! The pop star is teasing fans yet again with a countdown on her website — but instead of the orange-and-green color scheme she’s currently using to promote her upcoming album, The Life of a Showgirl, Swift’s latest countdown is purple.

Taylor Swift is at it again. Less than a week after a mysterious countdown went live on her website and ticked down to what would turn out to be an announcement for her upcoming album, The Life of a Showgirl,

The Grammy winner gave one of her most revealing interviews in years on 'New Heights,' circumventing the traditional media landscape in the process.