Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and ...

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

New data from Nielsen and Edison Research's The Record highlights the continued strength of audio in the US media landscape ...

Months after its prior contract expired, Paramount and Nielsen are working together once again. This article, Paramount ...

Engaging Black audiences: How brands impact, grow and win with inclusion. As Black consumers continue to be digital ...

One of the top sources of added sugar in kids' diets is in their breakfast bowls. A new study shows that advertising drives ...

Disney: YouTube secured the second spot with a record 11.1% share of total TV time, marking its 10th consecutive month as one of the top two media distributors.

End-of-year holidays typically see increased TV and streaming consumption, with media firms ... setting a new Nielsen record with 43.4% of total TV watch time, the market research firm reported ...

The broader view shows 77% using some digital media access throughout the day - from many activities during particular ...