NBCUniversal has wrapped up its 2025-26 upfront negotiations, claiming record ad sales volume in large part due to live ...

The media giant's ad commitments for the 2025-2026 season were boosted by live programming, the launch of the NBA and digital ...

NBCUniversal says it exceeded $7 billion in upfront sales thanks to a surge of advertiser interest in sports like the Super ...

Despite economic jitters, it secured record-setting commitments from advertisers for Milan Cortina Olympics, Super Bowl LX ...

NBCUniversal has announced the close of its 2025-26 Upfront negotiation cycle, which generated the highest ad sales volume ever for its slate of programming. Fu ...

While some industry observers may ask why Upfront Week persists, one thing is for certain: NBCUniversal likely has no plans ...

While consumers obviously won’t be happy about Peacock’s new price — especially since it comes on top of another $2 increase ...

NBCU said it has wrapped its 2025-26 upfront season, omitting a discrete figure for the traditional prime-time daypart but ...

Having sold out the Super Bowl inventory it had reserved for the spring/summer upfront bazaar, NBCUniversal has been shopping ...

NBCUniversal execs have believed Peacock is underpriced relative to the streamer’s rivals — and, to that point, the company ...

Peacock is raising its prices for the third time in three years (NBC) The price rise comes ahead of the arrival of live NBA ...