New consumer research from marketing services firm Assembly Europe reveal consumer behavior patterns of Millennials and Gen Z ...

Millennials are navigating a housing market that looks nothing like the one boomers bought into. Decades ago, owning a home ...

Many millennials came of age and entered the workforce during the Great Recession of 2007-2008, which significantly impacted ...

Millennials have been through a lot. Many of the generation were young adults when the Great Recession began, and to this day ...

Millennials idolized legacy labels—think Nike, Apple, Coke. Gen Z cups their iced oat-milk latte, shrugs, and asks what the ...

Millennials have offered their own hilarious suggestions, as one TikTok user joked that their youthfulness is down to "forwarding the chain mail" years ago.

Some millennials and Gen Zers are still opting to live with their parents, especially in the Northeast and the West. A new ...

New research shows that many workers, especially younger ones, feel their degrees aren't needed as employers shift toward ...

The survey, which polled a nationally representative sample of 3,767 U.S. adults between March 14 and 19, 2025, found that 58 ...

Sometimes, Millennials just want to be left alone. It’s as simple as that. New research conducted by IHG Hotels & Resorts has revealed a staggering 61 cent of Aussies admit they need solo time after ...

Millennials have been through a lot. Many of the generation were young adults when the Great Recession began, and to this day, they struggle to buy homes and pay off student debt. Now these jaded ...