But the tactic has tended to be a bit of a gamble: culture-led ideas are generally expensive, short-term in their effects and ...

On the red carpet, Sydney Sweeney usually keeps her glam pretty straightforward. However, she's also taken some risks that didn't exactly pay off in her favor.

Kim Kardashian teased a return to blonde hair in a new Instagram post, echoing her past platinum looks at the Met Gala.