We never expected after the first ‘Fast and Furious,’ almost 25 years later [it would] still be relevant in any way, shape or form.”

Today marks a historic moment for Häagen-Dazs® as the brand reveals its first-ever Super Bowl commercial, set to premiere this Sunday during the third quarter of Super Bowl LIX. After a careful and intentional rebrand over the past four years,

The Fast and Furious family has hit breaks at the "fast life" for their Super Bowl ad debut. In what is Häagen-Dazs’ first-ever Super Bowl commercial, Michelle Rodriguez, Vin Diesel and Ludacris reunite as the fastest film franchise “slows down” for an ice cream bar in “Not So Fast, Not So Furious”.

Vin Diesel and Michelle Rodriguez are reuniting for a Super Bowl commercial. The ad promotes Häagen-Dazs and is called “Not so fast, not so furious.” Most automakers are sitting out this year, but Ram and Jeep are running ads.

For a lot of people, Super Bowl commercials are as big of a deal as the game itself, if not even bigger, especially car-themed spots. Ice cream brand Haagen-Dazs has decided to make an unexpected move,