Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian Matt Rife and drag queen Heidi N Closet playing the role of lawyers.

E.LF. Cosmetics has issued an apology to fans after it was criticized for including controversial comedian Matt Rife in an advertisement. The 29-year-old actor has previously sparked controversy for his jokes, including one he made in 2023 about domestic violence, which was labeled “sexist” and “disrespectful.”