Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign.

Discover the ultimate in satisfying makeup repair with this ASMR video focused on restoring and refreshing luxury cosmetics.

Every girl deserves cosmetics that are both gorgeous and practical to create a flawless, perfect look. This video showcases a curated selection of essential makeup products, from versatile foundations ...

"We must take care of this tree and protect it because if we lose it, we will lose everything that defines us and what we ...

The make-up brand has ended its ‘e.l.f.ino & Schmarnes’  legal-themed campaign which features comedian Matt Rife after being ...

The discount seller of cosmetics has taken on the prestige brands and, with online marketing and product development, won.

Earlier this year, a global ban on mercury-laced cosmetics came into effect. Backers are hopeful it will spare many consumers ...

Ulta Beauty, the largest cosmetics retailer in the U.S. announced Thursday it is ending its partnership with Target. An ...

The Kylie Cosmetics founder, 27, has been dating the A Complete Unknown actor, 29, for around two years, but they have made ...

The high street beauty chain is adding hundreds of new products to their shelves in 2025, with three viral brands now ...

Skate's early access launch will feature a ton of free and paid customization options for players and their board.

Marvel Rivals players can claim a free Nighty Night Blade spray for only a limited time and here's exactly how to get it.