Columbus-based American Eagle Outfitters is in the news for an ad campaign featuring busty, blue-eyed, beauty Sydney Sweeney.

Abercrombie & Fitch shows potential despite economic pressures, tariffs, and brand challenges. Read here for more analysis on ...

One stock that I'm watching closely right now because I believe it has the potential to skyrocket is American Eagle Outfitters (NYSE: AEO). As of the end of last week, the stock w ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

The week spanning from August 3 to August 9 took the biggest hit, according to the report, which said foot traffic dropped 9 ...

The traffic drop at American Eagle 'coincides directly with the cultural conversation surrounding the campaign,' retail-analytics firm pass_by says A window display of actress Sydney Sweeney is seen ...

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the ...

It's perhaps the sharpest of marketing's double-edged swords: brands quest endlessly for attention, but aren't always happy ...

Notably, U.S. visits to American Eagle's ( NYSE: AEO) website have increased 60% year-over-year since the Sweeney campaign was launched, with a spike occurring on August 3-4 when President Trump made ...

Learn more about whether American Eagle Outfitters, Inc. or GameStop Corp. is a better investment based on AAII's A+ Investor ...

Admittedly, the stock price's recent surge of approximately 25% might induce more investors to buy this stock. Nonetheless, ...

American Eagle Outfitters wanted to make a splash with its new ads starring actor Sydney Sweeney. The campaign has sparked a ...