As part of this year’s YouTube NewFronts presentation, the company announced Monday that it’s rolling out new ad formats to its short-form feature Shorts. Of note, the company is expanding ...

On Tuesday, YouTube announced features that will help to optimize both the viewing and creating process for Shorts. Interestingly, most of these features are already found on TikTok and Instagram .

YouTube notes that it will still count view time and label that under “engaged views” in the advanced creator settings. This way, users can still see which Shorts are seeing further engagement.

As of March 31, 2025, YouTube will add a view to your YouTube Shorts view count at the moment your shortform video begins to play. There is no view time requirement anymore for a YouTube Shorts video.

Because YouTube Shorts are designed to be quick, on-the-go content, creating the videos is relatively simple. YouTube breaks it down into six easy steps: 1.

Views for YouTube Shorts were up 514% from January through June, while uploads were up 169%, according to a new report from Tubular Labs. In an earnings call with investors last week, ...

One year after the debut of YouTube Shorts, the video giant says it's still in the early days of capitalizing on the 60-second format.

YouTube Shorts is launching in the US in beta today, offering its own spin on TikTok’s popular short video format. But the new service is still missing a lot of features compared to its competition.