Learn why interactive content can outperform static content in generative AI search and tips for implementing it.

Football Manager 25 was cancelled last week — this is what it means for the company behind it, fans and content creators ...

Media agency Elevate is using AI to find what makes fans tick, with a solution for targeting specific sports and ...

Many innovative sports streamers are looking to expand opportunities for interactive sports experiences, including those that connect viewers in the venue with those watching at home. Often the ...

The streaming service powered by ViewLift will implement these new elements during Washington Capitals and Washington Wizards ...

After a flurry of states legalizing sports betting every year for nearly a decade, the pace of legalization has slowed down. Only one state—Missouri—legalized sports wagering in 2024.

But the streamer was quick to tamp down speculation that it'll charge headlong into big (AKA pricey) sports deals. Netflix highlighted live sports events in ticking off the strengths of the fourth ...

Sports Interaction, also known as SIA, is one of Canada's most prominent online betting brands. Though it's mainly known for its online sportsbook, Sports Interaction also delivers a premium ...

What if the fans of the sports had the reins of the game? Interactive voting systems are making this dream a reality. Viewers active in these systems can shape matches, decisions, and even outcomes.

The fourth China (Guangzhou) Sports Industry Innovation Conference is held in Guangzhou, Guangdong province, Jan. 14, 2025. [Photo courtesy of China Interactive Sports Technology Invention Co ...

Next time you’re checking sports news online, double-check the URL. For instance, a headline like “Red Sox Urged to Risk Passing on Alex Bregman in Favor of $427 Million Superstar” looks ...