Super Bowl advertisers pay millions to appear on screens for a minute or less. The ad slots tend more toward the upbeat than ...

The best season in Detroit Lions history died a ... the Lions turnovers and didn’t commit any of their own. Expert Super Bowl picks: Unique betting insights only at USA TODAY.

Tens of millions of people tune in every year to watch the Super Bowl, and 2025 was no exception. But it's not just the game ...

Glenn Clark shares his thoughts after the Super Bowl, including a local connection that stands out, some thoughts on the halftime show and commercials and more.

USA Today created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the ...

The NFL's grand finale arrives back on the doorstep of New Orleans and the Superdome. With that, a lineup of mini ...

Walton Goggins features in GoDaddy's 2025 Super Bowl commercial pitching its AI product.

And now for the best Super Bowl commercials (and worst)… Couple good chuckles, and then a real laugh out loud at, “That’s a shame.” Seal as a seal. Kiss from a lime song bringing back memories of ...

Some of the brightest minds in marketing and advertisement met at the Palace Cafe in New Orleans for the USA TODAY Ad Meter ...

The Oscar race is jam-packed with social media controversies, unexpected nominees and an awards-filled weekend colliding with ...

In the past three years, according to research by marketing professor Kim Whitler, the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared with a similar cycle ...