Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

However, a new possibility has emerged: breaking those limits and unlocking a color previously unseen by human eyes. James ...

UC Berkeley scientists claim to have unlocked a never-before-seen colour called 'Olo' by stimulating individual M-cones in ...

We are living in the digital age. Many of us work on a computer for large portions of the day, and even more of us spend time ...

Red: Connected to your root chakra, Boettcher says red generally represents strength and passion. It’s a grounding color that ...

The new diffractive unidirectional light focusing system developed by UCLA researchers addresses these challenges through a different approach ... including the visible and infrared wavelengths ...

Long-eared Owls have fluorescent feathers that glow under UV light. These hidden pigments vary by age, sex, and size.

The study was the first to compare how the properties of different bio-based UV filters ... Preserving transmission of visible light UV radiation (below 400nm) is harmful to solar cells, but ...

The lineup, unveiled during Milan Design Week, featured intricate hand-embroidered decorations and Far Eastern-inspired ...

Audi is expanding its A6 model series with a classic business Sedan. It sets standards in design and aerodynamics and makes ...

There is no fixed color; they are different based on ... a tint of a blue-pink-purple light or a green, sometimes red, depending on the gas involved and the altitude. The 15 states where the Northern ...