Meta’s (META) ambitious push into augmented and virtual reality through Reality Labs has been a costly gamble, with billions ...

Researchers in Finland are using extended reality to create a multisensory eating experience and enhance the appeal of ...

Virtual Reality (VR) is a technology that allows users to experience and interact with computer-generated environments in a ...

This ongoing industry growth stems from the broad spectrum of use cases that have arisen for XT technology for clinicians and ...

Digital media is progressing at an unmatched pace, driven by rapid technological advancements, changing consumer behaviors, ...

Extended reality makes it possible to artificially modify human sensations. For example, researchers have succeeded in using ...

Extended reality makes it possible to artificially modify human sensations. For example, researchers have succeeded in using extended reality to make vegetarian food even more attractive.   “This ...

Virtual reality (VR), augmented reality (AR), and mixed reality (MR)—collectively known as extended reality (XR)—are transforming people’s experiences in ...

Engaging fans is critical to the success of clubs, broadcasters and sponsors as it provides monetisation opportunities.

While the digital marketing landscape of 2025 promises to be exhilarating, it will also be demanding. From AI-driven ...

Infinite Reality, a tech company focused on immersive digital media and ecommerce, has agreed to acquire music brand Napster for $207 million.