PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Curious to get to the bottom of these results, I sought the guidance of Dr. Omer Ibrahim, a board-certified dermatologist at Chicago Cosmetic Surgery and Dermatology. He explained that the Firmx’s ...

My under-eyes have long been a major area of concern for me, often waking up with puffiness and dark circles that made me ...

Here's our honest review of Fenty Beauty's We're Even Concealer, the make-up must-have for glowing under eyes. Read more on ...

SHOPPING: A £29.99 eye cream has garnered widespread attention after making claims that were so bold, they were investigated by UK Watchdogs, and proven true.

If you're in the market for a new concealer, Anita Rani’s go-to is a fail-safe option that her makeup artist says ‘always’ ...

My face and I have lived through a full turn of the foundation trend cycle— from the late 2010s obsession with extra ...

After foundation, you want to apply your concealer in a patting motion, then press it in with a concealer brush or ...

From hyaluronic acid-packed hydrators to clever peptide-powered creams – and a bargain de-puffing serum – discover the eye creams making waves in 2025.

You’ll see her go from morning to afternoon to evening, all in the same skin tint, concealer ... or doing it herself before heading on stage. But will it last as long on my oily skin through ...

She has been writing about food, drinks, and culture for more than 15 years. Concealer can make you feel like a brighter, bolder, more flawless version of yourself. That is, if you find the right one.