How To Buy Final Four Gear: Auburn, Duke, Florida, Houston
Final Four is here, and so is the gear. Whether you're repping your team or just want official merch, Fanatics has everything you need to gear up.
Under Armour's New Lifestyle Sneakers are the "Future of Footwear"
While the sneaker industry got their first look at the Under Armour ECHO at NBA All-Star Weekend via brand partner and Golden ...
UCLA's Kiki Rice has grown 'so much' on Final Four run. So has her sneaker collection
UCLA guard Kiki Rice, the first female athlete to sign an NIL deal with Jordan, has been a key part of the Bruins' run to the Final Four this season.
Why Texas women's basketball players love A'ja Wilson's signature A'One shoe
A'ja Wilson surprised Texas women's basketball with a visit when they got her signature A'One shoes before Final Four matchup with South Carolina.
Here Are the Sneakers the Best Players in the Men’s Final Four Wear
Florida’s star guard Walter Clayton Jr. has repped Jordan Brand and Jayson Tatum by consistently wearing the Jordan Tatum 3 ...
NBA Player sneakers you can actually buy — but not for long
Want to wear the same sneakers as Steph Curry, James Harden, and LaMelo Ball? These top styles from Nike, Adidas, Under ...
Torpedo Bats join the list of viral sports apparel that became must-have
Randy Johnson is credited with bringing the necklace, produced by a Japanese company, stateside. According to the New York ...
Under Armour Reveals New 'ECHO' Shoes and Release Date with Hype Photos
After being unveiled by Stephen Curry at the 2025 NBA All-Star Game, Under Armour's new "ECHO" shoes will be made available ...
Detailed look at new Nike GT Future
The Nike GT Future is the latest in basketball tech. Check our Sneakers news for more upcoming releases and breaking content!
Kevin Durant remembers his first cool pair of shoes and why they were such a big deal
Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.
Winning in NCAA Tournament is the national spotlight Colorado State is chasing
Colorado State has surged in Google searches and gone viral on social media several times after win in the NCAA Tournament.
Under Armour Reps Flew to Amir Khan to Give Him Latest NIL Garb: A Jumpsuit
Ahead of McNeese's second round game on Saturday afternoon against Purdue, Khan appears to have landed another big NIL deal with Under Armour, who—according to Matt Norlander of CBS Sports—flew to ...