Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Behind a scintillating game from MiLaysia Fulwiley, South Carolina overcame first-half foul problems for a come-from-behind ...

Colorado State has surged in Google searches and gone viral on social media several times after win in the NCAA Tournament.

Ahead of McNeese's second round game on Saturday afternoon against Purdue, Khan appears to have landed another big NIL deal with Under Armour, who—according to Matt Norlander of CBS Sports—flew to ...

It's been seven years since a team took the court in the men's basketball tournament wearing jerseys that weren't Nike, Under ...

After Booker rebounded an Ole Miss miss while wearing one shoe, she flipped the basketball to Harmon. In turn, Harmon flipped Booker's shoe back to the SEC Player of the Year. Harmon then quickly ...