While the sneaker industry got their first look at the Under Armour ECHO at NBA All-Star Weekend via brand partner and Golden ...

Skechers has welcomed its first college athlete to its ambassador roster by signing a deal with USC women’s basketball ...

The Nike GT Future is the latest in basketball tech. Check our Sneakers news for more upcoming releases and breaking content!

Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

If you're looking for a quality pair of basketball shoes, getting a pair inspired by 11-time All Star Steph Curry isn't a bad ...

Ahead of McNeese's second round game on Saturday afternoon against Purdue, Khan appears to have landed another big NIL deal with Under Armour, who—according to Matt Norlander of CBS Sports—flew to ...

Meet Amir Khan, the Viral McNeese Basketball Manager Ahead of McNeese's second round game on Saturday afternoon against Purdue, Khan appears to have landed another big NIL deal with Under Armour ...

Randy Johnson is credited with bringing the necklace, produced by a Japanese company, stateside. According to the New York ...

Colorado State has surged in Google searches and gone viral on social media several times after win in the NCAA Tournament.

“Having Under Armour partner with Unrivaled ... platforms to have an impact beyond basketball.” A slew of other WNBA athletes also have deals with shoe and apparel companies; A’ja Wilson ...

The Rams are an Under Armour sponsored team and the ... audience (1.6 million on the Under Armour basketball account) and UA sent the Rams new shoes for the Round of 32. In this school year ...

Curry, who played men's college basketball ... Under Armour in 2013 and launched his own Curry Brand as a standalone venture with the company in 2020. He also signed a lifetime contract shoe ...