On Running dropped the “Running” and became On a few years ago — it’s cleaner — in a prudent play to become an open-ended ...

Alex de Minaur has officially swapped the tennis court for the runway, starring in a high-fashion collaboration for one of ...

The Women’s Tennis Association (WTA) has rolled out a new identity in a bid to transform the sporting body into an entertainment brand. Nomad and Chapter X created a new brand strategy, logo, colour ...

standalone women’s tennis product in the world. These are the sorts of issues that promise to be defining for the WTA over the next few years — once debates over colors, fonts and logos subside.

Athletic brands such as Nike ... which emphasises high-quality materials and clean styles with no logos – and a close cousin known as an "old money aesthetic”. That's a term for styles ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...