The Strategic Genius of Taylor Swift,” unpacks the decisions that turned the pop star into a cultural phenomenon.

Taylor Swift’s record-breaking success isn’t just cultural, it’s a case study in bold strategy, visionary leadership and fan-first business thinking ...

Kansas City Chiefs tight end Travis Kelce and Taylor Swift have escaped the national eye for a few months, but the pop ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Taylor Swift has been someone I’ve looked up to my whole life and witnessing both times she rose to popularity are memorable ...

Swift's collaborator and producer, Jack Antonoff, recently gave the song a shoutout, which could explain its sudden rise. The ...

Kevin Evers documents how Taylor Swift kept rising to the top as she switched genres, bounced back from public cancellation ...

I think that it is perfectly reasonable for people to be normal music fans and to have a normal relationship to music,” as ...

Kevin Evers, a senior editor at the Harvard Business Review, is well-versed in the winning moves and missteps of business ...

BU lecturer and Musicology Pheobe Hughes' first book is titled: "Cranking up Taylor Swift: Her Musical Journey in 11 songs." ...

Taylor Swift has built one of the world’s most resilient brands and it’s not by chance—she’s a masterful business strategist.

A killer who stabbed a dad-to-be to death, a care home manager and 'Big Sh**ger' were among those locked up last month ...