The Tarte Shape Tape Blur Concealer Stick is $20 during Tarte’s Friends and Family Sale. Read a writer’s review of the ...

Too Faced's Better Than Sex mascara is an iconic high-end mascara, not just for its brow-raising name but for its ...

With the celebration of Valentine's Day, fragrance and gift sets were key sellers, while nighttime skin care also gained ...

When beauty shoppers say they want to be able tot wave a magic wand to literally blur blemishes, conceal every fine line, and hide those increasingly common dark under-eye circles, they often think ...

Makeup By Mario, Too Faced and Kulfi join Prada Beauty, RevitaLash and accessibility-driven Tilt as prestige brands pushing ...

As we head into warmer weather, it's a good time to try a new look. Here is a guide with great information about makeup for ...

In 2025, dupe culture has fully taken hold. Here’s what to know about the drivers for consumers — and how brands can deal ...

Right now, Ulta is currently running their 21 Days of Beauty sale, and just on March 15, three kinds of the Tarte Maracuja ...

If you have sensitive skin, finding the skincare products and makeup that best suits your skin’s needs can feel like an exhausting process of trial and error. You ...

Ahead, find our edit of the best fall 2025 makeup trends. The Tom Ford beauty brand described the makeup seen on the runway as "deep, kissable red lips." Three products were essential to get the ...

Makeup artists explain why brown mascara is an anti-aging makeup hack and share the best brown mascaras to try on your lashes.