Analysts see it coming anyway. The analyst community's current 12-month consensus price target for Apple stands at $253.71 ...

A noted analyst has slashed his expectation for Apple stock by about 10% given what he sees to be slower iPhone upgrade rates because of tariffs, and a delayed Siri with Apple Intelligence rollout.

Apple CEO Tim Cook travels to China this week as sales in the world's biggest smartphone market continue to slide.

Morgan Stanley analyst Erik Woodring lowered the firm’s price target on Apple (AAPL) to $252 from $275 and keeps an Overweight rating on the ...

The general mood among these heavyweight investors is divided, with 52% leaning bullish and 35% bearish. Among these notable ...

Evercore ISI raised the firm’s price target on Apple (AAPL) to $275 from $260 and keeps an Outperform rating on the shares. Apple remains ...

Apple may be strategising to migrate budget iPad users to the slightly more expensive iPad Air to increase their average selling price. Read why AAPL stock is a Buy.

Apple has responded to iPhone 16e critics, and says that engineering choices like a lack of MagSafe that make the device unappealing to the tech-savvy don't matter to the larger market. There's a ...

Shares of Apple Inc. (NASDAQ:AAPL – Get Free Report) have received a consensus rating of “Moderate Buy” from the thirty-six ...

If Apple has market research proving that the vast majority of its target market won’t use MagSafe, then removing it may not actually matter much. I wonder, though, who that market really is.