Young, vibrant personalities are part of On's foray into tennis sponsorships that feature young, charismatic athletes from ...

R.LUX, e-commerce giant Coupang’s luxury beauty service, has named actor Kim Go-eun as its first brand ambassador, featuring ...

South African legend AB de Villiers has mooted the idea of a women's SA20 league, as the success of the men's version across ...

showcasing her talent on the global stage. Michelob ULTRA noted that this extension of the contract was based on how Ko Jin-young has strengthened the brand identity. Michelob Ultra signs an ...

Watch as Sonam Kapoor gets ready for the Dior couture show in Paris, France. After being announced as the first South Asian brand ambassador of Dior Beauty, Sonam reflects on her long-standing ...

While Kanye West and Bianca Censori made headlines for their 2025 Grammys red carpet appearance, Kim Kardashian was enjoying ...

Under the ambitious Advanced Talent Agency (ATA), a promotions company that offers online streaming of sports events, ...

Steve Howell of sports marketing agency Dark Horses takes us through this year’s Super Bowl LIX ads, featuring Beckham, ...

As I walked into a one-on-one interview with Baekhyun, one of the top-tier K-pop talents in the industry, I was greeted with ...

The startup sportswear brand XX-XY Athletics is eager to add star talent and go viral on social media in 2025 after a huge first year.

In an exclusive interview with CricTracker, Brand Ambassador of the DP World ILT20 and former Pakistani great, Shoaib Akhtar, shared his thoughts on the growing popularity of the tournament.

The campaign will be carried across several touch points including activations at the Super Bowl and Coachella.