With this move, Ulta Beauty allows customers to locate and purchase their desired products at its nearby stores and utilize ...

Makeup primers can make your skin look smoother, brighter and more even. We asked women in their 40s, 50s, 60s and beyond ...

Sephora and Ulta have restocked the viral OLEHENRIKSEN lip treatments, and you don’t want to miss out on your chance to snatch one or two up. For a lip treatment lover, the OLEHENRIKSEN Pout ...

Ulta has a differentiated model that sets it apart as a leader in the beauty industry. Sales growth has decelerated as people buy less or switch down to cheaper products. Ulta is rewarding ...

In February of last year, as videos of tweens racing to Sephora for beautifully packaged creams and serums that contained ...

Read more here. Building a skin-care routine for teens and tweens can seem complicated. Puberty is often the first time kids are dealing with acne, blackheads, dry patches, and the general roller ...

You can stop cringing every time you add a bottle of Olaplex or Glossier Cloud Paint to your cart — because these cheaper ...

It's time to pamper yourself and your budget with Ulta Beauty's Sale. Get your favorite beauty products, from hair care to skin care and more. Discover the amazing benefits of the Ulta Beauty ...

An effective morning and evening skincare routine involves more than cleansing your face. It also involves hydrating your skin, addressing concerns, and protecting it from the elements. At its ...

If you're looking for products designed for sensitive skin or need potent exfoliators and actives to amp up your glow, our team of beauty experts is here to test new products for their quality and ...