Six years after it was abruptly cancelled, the Swedish event will return this June — and for the first time, it has ...

From searching for a maxi dress to falling in love with a mini, and 50kg coats, new bride Lykke Glommen talks the ups and ...

The Swedish brand is focusing on building its physical presence at home and abroad after hitting approximately $6.5 million ...

SSON (meaning son of) plays on typical Swedish surnames, like Kjellsson, which “is a common worker’s name in Sweden, one that ...

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Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the ...

H&M is not the first brand to experiment with AI-generated marketing. Fashion companies such as Hugo Boss and Levi Strauss & ...

Renting clothes can reduce the fashion industry's enormous environmental impact, but so far, the business models have not ...

H&M reported sales of 55.3 billion Swedish crowns ($5.52 billion) for the December to February quarter, missing analysts' ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Swedish fashion giants H&M have reported a dip in profits in the first quarter, driven by "negative external factors", ...

Swedish fashion giant H&M's plans to generate digital clones of 30 models using artificial intelligence (AI) for upcoming social media and marketing campaigns has provoked backlash from various ...