As always, the fans on social media have strong opinions. Here's what they think of the Utah Mammoth's new name and branding.

The Utah NHL Franchise has finalized plans for a new mascot and logo. The team will now move forward as the Utah Mammoth. The ...

After a year as the Utah Hockey Club, Utah's NHL team has a new team name and logo going into the 2025-26 season.

On Wednesday, Smith Entertainment Group revealed the new name and logo for the state’s NHL team. The announcement came after ...

More than 10,000 years ago, herds of mammoth claimed Utah as their home and, ever since, the mammoth has embodied strength, ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

Amazon, Walmart, and OpenAI are the latest companies to take their logos in a bold direction—literally.