Headlining the range is a special Squishmallow that's available now via Jazwares. The Squishmallow joins a Hello Kitty anniversary Squishmallow that was released for the mascot's birthday in 2024.

In the new Hello Kitty Squishmallow collection, you can snag multiple sizes — some complete with special outfits — to add to your existing collection or share as gifts with fellow kawaii ...

Jazwares' Squishmallow toys are notable in their own right, and the toy developer is releasing a special take on the Sanrio character. Reimagining her in a slightly Lolita aesthetic, the plushie ...