Starbucks might be one of the biggest and most recognizable brands in the world, but few people know the true meaning behind ...

For millions of us, a trip to Starbucks is as routine as a visit to the grocery store. Heck, tons of grocery stores have ...

Debranding should be more than a shtick; it is a step towards shaping a genuinely connected global community. By acting ...

Putin’s ideology of Russian supremacy—seems to work here. But then, in Russia, one never knows anything. One can’t.

The logo’s siren is inspired by a 16th-century Norse woodcut of a mermaid. Originally, the siren had a fully visible, slightly risqué design, but over time, it was refined to focus more on the face.

Consider the evolution of the Starbucks logo. The original design, which featured a detailed illustration of a siren, has undergone several iterations to become the simplified, stylised siren logo we ...

Additionally, her cheerful sun logo was distinct from Starbucks’ siren logo. Penix garnered support from the local community in response to the legal action. The dispute was resolved in 2003, with ...