The coffee giant is trying to make its stores more inviting by adding more comfortable chairs and serving coffee in ceramic ...
Quarterly profit and same-store sales declined, but CEO Brian Niccol cited a “positive response” to the chain’s efforts to ...
Starting today, both Starbucks' Valentine's Day and 'Midnight Mood' drinks are available for a limited time. Here's what's ...
As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is customers enjoying a "mug hug." Niccol ...
The market's very upbeat reaction to Starbucks ' fairly lackluster results. Brian Niccol's "Back to Starbucks" plan and the ...
The rally began with a “sip-in” protesting Starbucks’ “illegal” move to suddenly close the bustling Park Slope store on ...
Starbucks implements major policy shift requiring purchases for store access and facilities use. The coffee giant's new rules mark a significant departure from its previous open-door approach.
That showed in the company’s results. While improving, revenues and same-store sales were still lackluster, as Starbucks ...
Starbucks has reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start to take ...
Starbucks is offering a 'for here' option for customers to enjoy drinks in stores in reusable mugs, as well as free refills ...
As part of CEO Brian Niccol's Back to Starbucks plan, the company is making changes to get loyal customers back in the door.
While Niccol didn’t name specific items, he has said the coffee chain’s menu has become “overly complex” resulting in long ...