Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.

In an effort to get back to basics and "reintroduce" the chain, Starbucks is restricting mobile customers to 12 items per order and offering a free coffee promotion following the Super Bowl.

The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things ...

Hugh Cameron is Newsweek Live News Reporter based in London, U.K. His focus is reporting on international politics, conflict, and crime. Hugh joined Newsweek in 2024, having worked at Alliance ...

In a recent Instagram post, Starbucks revealed Dubai Kunafa Chocolate Matcha, invented by a customer. Starbucks posted a video of one of their customers sharing a matcha-version of the viral Dubai ...

Niccol said Starbucks “[has] some opportunities to operate more efficiently.” The reforms are based around three changes. Niccol wants to clarify decision-making and accountability; reduce ...

This mapping integration allows you to easily plot routes, track field agents, optimize travel times, and ultimately create a more intuitive and efficient customer engagement strategy. Integrating ...

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A collector on Reddit posted images of three cards from the upcoming Journey Together set, providing the first look at these cards in English. The three cards, Hop’s Cramorant, Lillie’s Pearl ...