Sonic branding, also known as audio branding, may be the multi-sensory key to unlock consumers’ memory recall in an ...

As a part of the collaboration, BrandMusiq has crafted a distinct MOGO(musical logo)and an immersive MOGOSCAPE—a rich sonic ...

1. Understand your brand's values and personality Your team may love death metal or singer-songwriters, but your music preferences are not your brand. Your brand has a set of values as well as a ...

Makes Your Brand Unique In today’s media-oversaturated market, setting your brand apart is vital, and sonic branding can help by creating a sound and vision that is exclusive to your brand ...

The research evaluated sonic branding from 72 firms to assess the auditory influence on this demographic. Though sound may not be the sole factor determining a brand’s reputation for Gen Z, it ...

The right sonic logos use that same physiological and emotional response to create a lasting connection between brand and consumer. While Instagram’s initial try at a sonic logo may have fallen ...

At the moment, there aren't really any sonic branding people who are integrated into a larger agency, "I haven't seen that happen," said Rick. "But I don't know why not." Rick is keen to emphasise ...

According to Michele Arnese, founder and CEO of WPP’s amp sound branding, a leader in developing sonic “identities,” the jingle dates back at least to 1926 with a radio spot for Wheaties.

MassiveMusic, a Songtradr company, won gold in the Best Evolution of an Audio Brand category for its work with KSA-based AROYA Cruises at this year’s event, complementing gold awards last year ...

After a slew of high-profile cases involving the likes of Bang Energy, Gymshark, Hilton, CNN and Peloton, the brand-focused licensing debate has come to a head with Twitter (X) being sued for $250 ...