The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

The past is a place of reference, reverence, self-recognition, and deep learning. Every brand has something special, whether ...

MassiveMusic Dubai, the Middle East’s leading sonic identity and music agency ... won gold in the Best Evolution of an Audio Brand category for its work with KSA-based AROYA Cruises at this ...

Lorde seems to have been the soundtrack of every moment of modern girlhood - so how exactly has her sound evolved through ...

Coca-Cola launched real thing records. with UMG to spotlight global talent including Hip-Hop artists and deepen its cultural ...

Based in Slovenia, Adria Mobil designs and builds RVs of all shapes and sizes and for all kinds of budgets under the Adria brand ... the Adria Sonic Supreme, which is like the Adria Supersonic ...

On her carefree debut, the US musician has gone mononymous and enlisted Swedish producers to help craft a Nineties and Y2K ...

The limits of sensory branding—and why AI matters Tactile and sonic brand assets—like the ... For consultancies like the bread and butter, this evolution isn’t just about saving time ...

GM introduced the 2013 Chevrolet Sonic RS as the most youth-oriented vehicle from the bow-tie brand’s lineup, adding more spice to a vehicle that otherwise looked mundane. With more and more ...

No earlier than June 11, the four astronauts of the Axiom Mission 4 will launch from NASA's Kennedy Space Center on a mission ...

IGN Live was able to exclusively reveal the first five minutes of SYFY's upcoming adaptation of Revival, and we also had the chance to speak to the series' co-creator and showrunner, Aaron B. Koontz, ...