As divided as the Sonic fan base may be, there is at least some consensus regarding the reception of the classic titles: The first Sonic the Hedgehog was revolutionary in 1991 but didn't age the ...

Boston-based aerospace manufacturer Spike Aerospace says it has reached a new stage in developing its flagship supersonic ...

The research highlighted that most healthcare brands use sound without a strategy and often leave decisions to video editors with access to sound libraries, rather than using sounds that align with ...

Hongjoon, Seonghwa, Yunho and San talk about their new music and tour: What were the influences behind your new music?

Invisibility is not inevitable. For ingredient brands, strategic storytelling, anonymized case studies, and consistent ...

Fast-food chain McDonald's Japan canceled a Happy Meal campaign that came with coveted Pokemon cards, apologizing after ...

Tots and fries are potato-based products, but are they technically the same thing? We just know they're both delicious!

Creating effective brand positioning is not as easy as it might seem. For the best results, avoid making these 9 errors during the process.