Michele Arnese, Founder & CEO at amp and world-leading expert in the field of sonic branding. Discover more at www.ampsoundbranding.com. Sound will always be a crucial component for brands as they ...

1. Understand your brand's values and personality Your team may love death metal or singer-songwriters, but your music preferences are not your brand. Your brand has a set of values as well as a ...

Sonic branding, also known as audio branding, may be the multi-sensory key to unlock consumers’ memory recall in an ...

Sonic branding is increasing in importance with the rapid growth in smart speaker use. Do you have a sonic brand? Today, most brands don’t. Or, if they do, it’s limited to one medium, like a ...

The grocery giant teamed with Made Music Studio to expand on existing brand elements and engage with evolving consumers.

The research evaluated sonic branding from 72 firms to assess the auditory influence on this demographic. Though sound may not be the sole factor determining a brand’s reputation for Gen Z, it ...

Sonic branding firm amp demonstrated a tool at Cannes that uses AI to help create identities for brands. "They can use the Sonic DNA to recognize a brand," says amp CEO and founder Michele Arnese.

That gap is one of the reasons WPP recently saw fit to acquire amp, according to Michele Arnese, the sonic branding agency’s founder and CEO. Looking forward, amp sees a role for sonic branding across ...