Apply these principles to stay relevant and keep up with the care and concerns of your community of followers.

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviors. Media experts weigh in.

With Threads on track to surpass X as the real-time social app of choice, ads could appeal to many brands.

Union Finance Minister Nirmala Sitharaman arrived at the North Block, home to the Ministry of Finance, on Saturday morning, ahead of presenting the Union Budget 2025. This marks her 8th ...

According to Ormax Media data, the contribution of top ten films to the total collection of Hindi films rose to 70% in 2024 from 49% in 2019. Girish Wankhede, a movie trade analyst, said, “There is ...

Organic social media has become a key feature in the marketing ... Research was conducted between Nov. 11 and Dec. 2, 2024. Marketing budgets have seen tremendous upheaval in recent years, with ...

Siddharth Kumar Tewary, Founder and Chief Creative, Swastik Productions India’s media and entertainment industry is more than an economic sector—it’s a reflection of our soul. Budget 2025 ...

As India gears up for the upcoming Union Budget, key players in the social sector are anticipating critical shifts in policies to drive inclusive development, tackle social inequalities, and ...

Organic social ... media activities. Ipsos, which issued the survey, also conducted seven one-on-one interviews with marketing leaders to further elaborate topics covered in the survey. Research was ...

Governor Gretchen Whitmer’s new budget plan will be formally presented to the Legislature next week, kicking off a seven-month slog to forge a bipartisan spending plan. Whitmer is not expected ...

social, or retail media have offered advertisers sophisticated data-driven capabilities (like targeting and advanced segmentation, first-party data onboarding, direct activations, or biddable private ...