Simple Truth Organic Spreadable Butter With Sunflower Oil The Simple Truth brand butter, the organic alternative to Kroger's standard private-label, isn't exceptionally buttery. While certainly a ...

The Kroger Co. engages in the operation of supermarkets, multi-department stores and fulfillment centers. Its brands include Big K, Smart Way, Heritage Farm, Simple Truth, and Simple Truth Organic.

At the start of the year, people resolve to make meaningful changes. From altering food habits to moving more, the momentum to push forward is great. But, enthusiasm can start to fade when ...

Kroger’s in-house brands offer excellent value without sacrificing quality. Brands like Simple Truth, Private Selection, and Kroger Brand are known for their taste and affordability. In many cases, ...

Kroger is opting for the latter approach with the Jan. 7 launch of a limited-edition “Resolution Rescue” collection, which includes bundles of Kroger’s Simple Truth private label products ...