After a successful launch in 2024, Sprite Chill will become a permanent addition to the Coca-Cola brand’s portfolio, according to details shared with Marketing Dive. Debuting last April, the soft ...

Royal fans, rejoice — Meghan Markle is gearing up to release her new lifestyle brand! The Duchess of Sussex, 43, announced on February 17, 2025, that she had changed the name of the brand from ...

In today’s fast-paced marketing landscape, leveraging trusted third parties to amplify your brand is more crucial than ever. Whether through creative partnerships, celebrity spokespeople ...

Physical, tangible brand experiences—a well-placed billboard, an unexpected direct mail piece or a cleverly designed giveaway—can leave a lasting impression that digital ads simply can’t ...

Meghan Markle is ready as ever to launch her new lifestyle brand. The Duchess of Sussex, 43, revealed her first line of As Ever products on Tuesday, the same day that “With Love, Meghan ...

Gucci's tribute to its 104-year history of silk craftsmanship is getting a high-profile endorsement. Leading actress and ...

Carnival Cruise Line, Kiehl’s, L’Oréal Paris, MNTN, and Samsung all drop spots during the Oscars to celebrate stunt performers in film. In the business world, advertisers are the stunt ...

PrettyLittleThing has ditched its bubblegum pink branding as it unveils a new brand identity under the steer of returning boss Umar Kamani. Kamani, who rejoined the business last September ...

DC Singh, a successful British businessman, has revolutionised the luxury industry, turning his vision into a famous worldwide cashmere scarf brand. His journey from arriving in the UK with just ...

Meghan Markle is launching the first products from her brand As Ever this week. The Duchess of Sussex initially teased the brand as American Riviera Orchard in 2024. As Ever will sell spreads ...