Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms for product and brand marketing today. From product launches to ...

Market leaders such as Salesforce and Zoom demonstrate how product marketing directly connects solutions to specific customer pain points, creating clear differentiation in crowded markets.

Service Cloud, and Salesforce Platform have earned wide moats, while Salesforce, Marketing and Commerce Cloud, and Data Cloud have carved out narrow moats. While services (a small portion of ...

Salesforce has effectively eliminated diversity hiring targets. The company removed specific hiring goals, including ones to increase the representation of women and minority groups, and the term ...